Colour Lit Logo & Tube Packaging

Colour Lit is a boutique cosmetics brand. For this project I was asked to brand the company with a logo, and design tube packaging for it's first product line, liquid lipstick. The goal was simplicity that stood out, and thus  a higher contrast palette was used, and foil stamping applied to the type and logo. The cap of the packaging is also coated with a metallic Pantone used in the branding.

The packaging as a system

Here are some photos of the packaging itself and a demonstration of group presentation. The choice to use a metallic cap to align with the foil stamping of the logo is intended to provide a unifying factor between the shades when displayed in a group.